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100% cotton
Machine wash cold
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Donate to Goodwill

This may be the future of care tags if Levi Strauss & Co. has anything to do with it. Levis and Goodwill have teamed up on a new initiative to save billions of pounds of castoff clothing waste.

In “A Care Tag for Our Planet,” the product care tags on Levi’s clothing in the U.S. will include messaging encouraging people to donate their unwanted clothing, with the project expanding to global markets in fall 2010.

According to Goodwill, about 23.8 billion pounds of clothing end up in U.S. landfills each year. Currently, 166 community-based Goodwill organizations in the U.S. and Canada divert more than 1.5 billion pounds of clothing and textiles a year from landfills and, in the process, create job-training opportunities for more than 1.5 million people annually.

Levi Strauss & Co., which has been working on environmental issues for more than two decades, studied every stage in the life cycle of a typical pair of 501 jeans. It found that one of the greatest opportunities for reducing climate change and water impact happens after consumers take their jeans home. As a result, the company is also encouraging consumers to wash less, wash in cold water and line dry when possible to reduce the climate impact of caring for the jeans.

Who knew Levis were so eco-friendly? Kudos!

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